Drop №1: Cherry Cola
The first box needed to slap. Meet Cherry Cola. Drop №1, shipping to founding members at launch.
The look
- Ground: cherry red, the loud kind
- Wedge: baby pink, cutting the diagonal
- Eyes: wide-awake. pupils huge, fully caffeinated, seen-things energy
- Blisters: numbered 1 through 30, each foil with its own tiny face
- Sticker sheet: eyes pair, wordmark, №1 badge, star, and "CHERRY COLA FLAVOR*" (*not a flavor. do not eat.)
Inside: 30 fresh daily lenses. Your prescription: at launch, we'll verify it once with your prescriber before anything ships.
Why Cherry Cola goes first
Every drop lineup needs an anchor, and red-and-pink is the loudest thing we make. Four more colorways are queued behind it, one per month, numbered forever, each sealed until its month. Drop №1 only happens once; the wide-awake eyes felt right for the box that starts the whole thing.
How drops work
- You're subscribed. A box arrives monthly.
- Each month is a different colorway with a drop number.
- That's it. No FOMO mechanics on your eyeballs. the lenses never change, only the box gets a new outfit.
Miss a drop's colorway? It comes back around. The number doesn't. №1 ships once, then it's history.
Drop №1 goes to the waitlist first. Founding members among the first 500 to join lock $29/box for the life of a continuously active subscription and get their first box for $5. Pause or skip keeps the lock. Cancel ends it. Join the waitlist →